Yesterday, Samsung Telecommunications appointed actor Aamir Khan as Brand Ambassador for their mobile phones in the country.
Making the announcement, H B Lee, president and chief executive officer (South West Asia) of Samsung, said, "The Samsung brand stands for qualities of innovation, change, discovery, self-expression, and excellence in performance. And these very same qualities are epitomized by Aamir Khan, whose quality and depth of work as well as versatility as an actor, have made him a much-loved and respected actor in India today. We are indeed very proud and privileged to have him as our Brand Ambassador."
Also announced was the all new brand positioning for Samsung mobiles reflected in the spunky new tagline, "Next is what?" As part of this initiative, the company launched five spanking new phones spanning across multimedia, business lifestyle, and popular categories.
Samsung's new music phone, the SGH-i450, is a dual-slider which claims to offer a mobile theater experience. It offers 3D surround sound powered by ICE power amplifiers by Bang and Olufsen. The phone introduces a revolutionary music wheel.
The SHG-i450 is priced at Rs 15,000.
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The SGH-G800 is available for Rs 21,799.
Meanwhile, the i550 is a 3 mega pixels camera phone powered by the Symbian S60 operating system. The phone has an in-built GPS receiver; five hot keys for music, camera, navigation, Internet, and main menu; trackball for 360-degrees movement on the screen; and support for Bluetooth audio streaming -- among other features.
The i550 comes for Rs 25,000.
The fourth new launch, the D880, is a dual GSM Sim phone with 3.2 mega pixels camera, 2.3-inches wide-screen LCD, Bluetooth, and stereo FM radio. This phone is shipping for Rs 13,799.
The last of the five new phones, the J210, is a stylish and compact 2 mega pixels camera phone with FM recording and Bluetooth music streaming. The J210 is priced at an affordable Rs 6,649.
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